Thomas v. Global Vision Products

VERDICT

Trial
10/29/09 – 11/20/09

Play button overlay 45f08f27c7337d189e8c31e635b5d0a0781b273131135cd77ee8b6f12366e7a2
Play button overlay 45f08f27c7337d189e8c31e635b5d0a0781b273131135cd77ee8b6f12366e7a2

Summary

The original class action trial involved false advertising claims by 150,000 class members who purchased the hair regrowth system "Avacor," asserting that Global Vision Products had violated Calfornia's consumer protection statutes. This subsequent trial involved individual defendants who were allegedly liable for the conduct of Global Vision Products under an alter ego theory.

According to the plaintiff, the Avacor product was advertised as an all-natural, herbal treatment, developed by medical doctors and tested at a medical clinic, but there in fact there were no medical doctors or clinical results; and the product in fact contained was not all natural or herbal, but contained the drug Minoxidil (Rogaine). The jury in the original trial returned a $37 million verdict that was subsequently increased to $40 million.

According to the defense, individual defendants Robert DeBenedictis and Henry Edelson had nothing to do with Avacor's advertising.

View a free video clip from the case:
Direct Examination of Robert DeBenedictis by Defense Attorney, Mr. Connelly -- Clip 1


Outcome

Damages: 50,024,611

Sessions

AM Session
Not in Session
0 Chapters
PM Session
Not in Session
0 Chapters
OCT
30
AM Session
Not in Session
0 Chapters
PM Session
Not in Session
0 Chapters
NOV
11
AM Session
Not in Session
0 Chapters
PM Session
Not in Session
0 Chapters
NOV
13
AM Session
Verdict
3 Chapters
NOV
20

Recording Disclaimer: This proceeding was recorded in full.

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