Playlist: Humanizing a Defendant Corporation or Professional in Openings

Properly introducing a defendant can help lay the groundwork to better connecting that defendant with a jury and mitigate any subconscious negative biases jurors may have against corporations or professionals. Browse these opening introductions for techniques defense attorneys used to humanize and personalize their corporate and professional clients.

DescriptionAttorneyProceeding
A History of Johnson & Johnson's Consumer Traditions
Openings, Talc
Allison BrownGiese v. Johnson & Johnson
Framing the Humanitarian Goals of a Pharmaceutical Corporation
Openings
D'Lesli DavisAllen Alsabagh v. Takeda Ch...
Personalizing a Defendant Physician's Story
Openings, Wrongful death
M. BaileyCox v. Fatemi, et al.
Spotlighting Current Tobacco Management's Commitment to Change
Openings, Wrongful death
Hassia DiolombiCuddihee v. Philip Morris
Countering Claims Against a Corporation's Character
Openings
James HurstWhitfield v. St. Louis Chil...
Focusing on Morality Within a Company's Workers
Morton DubinMatthey v. Johnson & Johnso...

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